In 1997 physiotherapists Lisa Wilson and Antony Hirst started a sports and spinal injury centre in Mornington aimed at taking care of the local community. Today, they run beleura as a multifaceted business catering to the broader community and providing exceptional health care, products and services Australia wide.

In the formative years they worked from a small house with four treatment rooms which was upgraded in 2003 to a purpose built facility with pilates studio and rehabilitation gym. They have continued to grow in size and number attracting various health care professionals to the Mornington peninsula.

With the introduction of therapeutic lifestyle products to their list of services they continue to diversify and grow nationally. They aim to become industry leaders beyond the traditional realm of physiotherapy.